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Powerfully Influence and Persuade
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More often than not the words ‘persuasion’ and ‘influence’ carry a negative connotation in people’s mind. They evoke images of a disingenuous cult leader building his flock, or a used car salesman who smacks you on the back and pretends to be your best friend.
The reality is that persuasion and influence are important everyday life skills that we all need to develop. Whether we want to get promoted at work, get a friend to go to a Friday night movie or want to convince our toddler to eat his...