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PPC Advertising Fundamentals for Beginners
By Shawn Folk
eBook
$6.00
By Shawn Folk
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You may not know it but you've been advertising for some time now, you just weren't paying for it. Every Tweet and Facebook status update you posted with the intended purpose of motivating your audience to visit your website and complete a goal, was effectively a PPC ad. The same metrics used to measure the success of such Tweets and updates are used to measure the success of PPC ads; metrics like clicks, impressions, and conversions.
Most of us don’t pay much attention to metrics other tha...
Most of us don’t pay much attention to metrics other tha...