PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business

PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business

by Christina Daves

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Product Details

ISBN-13: 9781630470333
Publisher: Morgan James Publishing
Publication date: 06/01/2014
Pages: 150
Sales rank: 1,311,747
Product dimensions: 5.00(w) x 8.00(h) x 0.35(d)

About the Author

Christina Daves is a serial entrepreneur and award-winning inventor who founded PR for Anyone. With no resources to promote her business, CastMedic Designs, she taught herself everything she could about PR to handle it herself. She had no experience in PR and no contacts in the industry but ended up appearing in over 50 media outlets (including national and local television, magazines, and radio) in her first year of business. From Steve Harvey and Dr. Oz to local affiliates of NBC, CBS, FOX, and the CW, to national publications like Parenting and Washington Post, Christina has been able to secure appearances in many major media outlets.

Table of Contents

Introduction: A.K.A What Do I Know?
You Have to Start Somewhere
TIP #1 - PAID VS. EARNED
TIP #2 - WHAT’S IN A NAME?
TIP #3 - DO I HAVE A DEAL FOR YOU!
TIP #4 - YOUR ONLINE PRESENCE = YOUR CALLING CARD
TIP #5 - YOUR MUG IS YOUR MONEY
TIP #6 - YOUR BRAND IS YOUR “BUZZ”
TIP #7 - IF YOU BUILD IT THEY WILL COME
TIP #8 - BLOW THEIR MINDS
TIP #9 - ALERT!
TIP #10 - CLIP, CLIP, CLIP
TIP #11 - GOING UP
TIP #12 - KNOWLEDGE IS POWER
TIP #13 - JUST BE YOURSELF
IT’S A WRAP
Shout It From the Rooftops
TIP #14 - GET UP AND TALK
TIP #15 - RADIO-ACTIVE
TIP #16 - BE A GRACIOUS GUEST
TIP #17 - THE GIVING TREE
TIP #18 - AND THE WINNER IS. . .
TIP #19 - THE AWARD GOES TO
TIP #20 - HOST A SHIN-DIG
TIP #21 - GET A FREE RIDE
Your Message In a Bottle
TIP #22 - TELL THE WORLD YOU’RE HERE!
TIP #23 - FOR IMMEDIATE RELEASE
TIP #24 - THE ART OF THE HOOK
TIP #25 - GOING VIRAL
TIP #26 - PITCH PERFECT
TIP #27 - YOU GET WHAT YOU PAY FOR
TIP #28 - SPREAD THE WORD
TIP #29 - ONLINE BUZZ
TIP #30 - WHO CARES?
TIP #31 - ON TARGET
TIP #32 - KEEP IT ON THE “DOWN LOW”
TIP #33 - A PRESENT? FOR ME?
TIP #34 - JOIN FORCES
We Want YOU!
TIP #35 - FREE PRESS #1 - HELP A REPORTER OUT/HARO
TIP #36 - FREE PRESS #2 - PROFNET CONNECT
TIP #37 - FREE PRESS #3 - PITCHRATE.COM
TIP #38 - FREE PRESS #4 - MEDIA DIPLOMAT
TIP #39 - FREE PRESS #5 - PUBLISEEK
TIP #40 - FREE PRESS #6 - SOURCE BOTTLE
TIP #41 - DON’T BE LATE
TIP #42 - DON’T GO “FISHING”
TIP #43 - K.I.S.S
TIP #44 - PLAY NICE
TIP #45 - NO PHOTOS PLEASE
TIP #46 - A LITTLE BIRDIE TOLD ME
TIP #47 - “LIKE” THEM
TIP #48 - MAKE A CONNECTION
TIP #49 - IT’LL COST YOU
TAKE IT AWAY
Becoming Print-worthy
TIP #50 - ARE YOU THE ONE?
TIP #51 - MAKE IT EPIC!
TIP #52 - WHAT’S NEWSWORTHY WHEN?
TIP #53 - TIMELY TRENDS
TIP #54 - BE NON-TRADITIONAL
TIP #55 - WHAT’S OLD IS NEW AGAIN
TIP #56 - CELEBRITY SELLS
TIP #57 - BE A STAR
TIP #58 - DON’T PITCH A PITCH
TIP #59 - BEST OF THE BEST
TIP #60 - DON’T FORGET THE LITTLE GUY
TIP #61 - TAKE FLIGHT
TIP #62 - PLAN AHEAD
TIP #63 - IT’S BEGINNING TO LOOK A LOT LIKE CHRISTMAS
TIP #64 - MARK YOUR CALENDAR
TIP #65 - BE TIMELY
TIP #66 - WHO TO SEND IT TO
TIP #67 - DIGGING FOR GOLD
TIP #68 - I KNOW WHERE YOU ARE
TIP #69 - GO WITH WHAT YOU KNOW
TIP #70 - SEND A SPECIAL PACKAGE
TIP #71 - A SIDE JOB
TIP #72 - STOP THE PRESSES!
The Crown Jewel of Media
TIP #73 - IT ALL STARTS HERE. . .
TIP #74 - WHO, WHAT, WHEN, WHERE?
TIP #75 - YOUR “SIZZLE”
TIP #76 - MAKE IT EASY FOR THEM
TIP #77 - BE OUR GUEST
TIP #78 - CHECK THE CLASSIFIEDS
TIP #79 - HARO-ING FOR TV
TIP #80 - SOCIAL “NETWORKING”
TIP #81 - WHERE DO I FIND YOU?
TIP #82 - NO STALKING PLEASE
TIP #83 - PAY TO “PLAY”
TIP #84 - IT’S ALL ABOUT YOU
TIP #85 - LEARNING TO TALK
TIP #86 - YA’LL COME BACK NOW
TIP #87 - WORST CASE SCENARIO
TIP #88 - LOOKING GOOD
TIP #89 - WHAT TO WEAR WHERE
TIP #90 - YOU GOT THE AXE
TIP #91 - COPY THAT
TIP #92 - RIDE THE WAVE
TIP #93 - WHAT’S YOUR REALITY?
TIP #94 - BECOMING A PROP
Working in Your PJ’s
TIP #95 - WHAT’S YOUR STORY?
TIP #96 - FOLLOW THE RULES
TIP #97 - IT’S FREE HERE TOO
TIP #98 - HOW DO I FIND YOU?
TIP #99 - FOR STARTERS
TIP #100 - TALK THE TALK
Content is King
TIP #101 - LET’S GET THIS PARTY STARTED
TIP #102 - ONCE IS ENOUGH
TIP #103 - SHORT AND SWEET
TIP #104 - BE UNIQUE
TIP #105 - SOCIAL BUTTERFLY
TIP #106 - PAY IT FORWARD
TIP #107 - STATS 101
Social What?
TIP #108 - WHAT IS IT ANYWAY?
TIP #109 - ZUCKERBERG’S BABY
TIP #110 - BLUE BIRD CAFÉ
TIP #111 - PIN-IT
TIP #112 - FREEZE-FRAME
TIP #113 - ARE YOU LINKED IN?
TIP #114 - GOING TUBING
TIP #115 - HANGING OUT
TIP #116 - 80/20 RULE
Etc.
TIP #117 - I THINK I CAN! I THINK I CAN!
TIP #118 - WHAT’S THE WORST THAT CAN HAPPEN?
TIP #119 - NO OR NOT NOW?
TIP #120 - DRIP, DRIP, DRIP
TIP #121 - IT’S ALL ABOUT THEM
TIP #122 - MAKE A PLAN
TIP #123 - NICE TO MEET YOU
TIP #124 - CONNECT CONNECT CONNECT
TIP #125 - THANK YOU VERY MUCH
TIP #126 - MEET THE MEDIA

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