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PR Today: The Authoritative Guide to Public Relations

By Trevor Morris, Simon Goldsworthy
eBook
$54.85
By Trevor Morris, Simon Goldsworthy
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This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary worl...

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BusinessMarketing & SalesIndustriesConsumer IndustriesPublic RelationsBroadcasting & Media Industries - General & Miscellaneous