Practical Content Strategy & Marketing: The Content Strategy Certification Course Student Guidebook:

Finally: a real-life, practical industry guide on content strategy and marketing. For the first time in the industry, Practical Content Strategy & Marketing lays out the "hows" of content marketing and strategy, step-by-step. Each section has written exercises built to solidify what you're reading and learning--you'll be able to fill these out with a pen. Don't be afraid to mark up this book! Why is this book different? You're not going to find corporate, birds-eye, mumbo-jumbo fluff in thi...