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Practical Digital Asset Management: A Guide for Students and Practitioners

Paperback
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This item will be released on Aug 6, 2026
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A definitive introduction to digital asset management and its role in the content ecosystem: what, why, how-to, and best practices.

This text is an important resource for students and for professionals who need to learn about Digital Asset Management (DAM) systems for their workplace. Authors Grimm and Keathley lay out what a DAM is, the major types of systems on the market, and how to implement and work with a DAM.

DAM's role has become central to broader content ecosystems, and knowing how...