Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real—world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately under...