Precision Retailing: Driving Results with Behavioral Insights and Data Analytics

Without a doubt, the COVID—19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change.

Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the interaction point between individuals and the organizations, institutions, systems, and policies tha...