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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC showThe Irrational
“A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.”-Jerome Groopman, New York Times bestselling author ofHow Doctors Think
“Ariely is a genius at understa...
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