The Premium Knowledge method increases "lift" at each stage of the communications process, from "open rates" to "conversion; it increases average transaction value and decreases "opt-out rates."
This book is recommended for a marketing executive looking for an additional advantage in marketing communications.
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About the Author
A university valedictorian (University of Dallas), Richard Baker worked closely with former Harvard and MIT professors in his early career consulting to NASA and corporations such as General Motors and PanAmSat. He subsequently founded a consulting company serving major clients in communications and automotive electronics. The firm held offices in Frankfurt, Germany as well as in Detroit and Dallas in the United States. The firm was sold to J.D. Power and Associates in 1999. In 2003, Baker founded the Premium Knowledge Group, which provides sophisticated behavior-based research and analytics for modeling and marketing to affluent consumers in the U.S. Clients have included premium brands Brooks Brothers, Forbes, Daimler, and Chanel. Its segmentation system is available through V12 Group.
Professor and David Carroll Professor of Mathematics (2014 - Present); Department of
Mathematics and Statistics, American University, Washington DC, 20016
Professor (2006 - 2014), Associate Professor (2001 - 2006), Assistant Professor (1995 -
2001); Department of Mathematical Sciences, The University of Texas at Dallas
Academic Visitor (2003 - 2004); Department of Mathematical Sciences, IBM T. J. Watson
Research Center, Yorktown Heights, New York, 10598
Instructor (1995), Department of Mathematics and Statistics, University of Maryland, Baltimore County, Baltimore, Maryland, 21250
• Ph.D. in Statistics (1995). The University of Maryland, Baltimore, MD.
Dissertation: Confidence Estimation in the Change-Point Problem.
Advisor: Professor A. L. Rukhin (Mathematical Statistics)
• M.S. in Mathematics (1992). State University of St. Petersburg, St. Petersburg, Russia.
Dissertation: On the First Passage Time for Queuing Processes.
Advisor: Professor I. A. Ibragimov (Probability Theory)
• Fellow of the American Statistical Association (2013)
• Regents' Outstanding Teaching Award (2014)
• Abraham Wald Prize for the best paper in the Journal of Sequential Analysis (2007)
Areas of Interest
• Sequential analysis and optimal sequential designs
• Change-point estimation and on-line detection
• Multiple comparisons