Preparing Inventions for Marketing Success: The Secrets of Successful Inventors

Preparing Inventions for Marketing Success: The Secrets of Successful Inventors

by James M. Lowrance

Paperback(Large Print)

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Product Details

ISBN-13: 9781453788523
Publisher: CreateSpace Publishing
Publication date: 08/24/2010
Edition description: Large Print
Pages: 110
Product dimensions: 5.50(w) x 8.50(h) x 0.23(d)

About the Author

A husband, father and grandfather, I've been a contract salesman most of my life and completed studies of theology - Liberty University in 1996. During the early 1990s, I marketed an outdoors product I invented and that I formed a small corporation to patent, manufacture and sell called the "Rod Floater" (now a registered Trademark). I traveled the U.S. making presentations to groups of Wal-Mart zone and district managers and received authorization to sell the product in two regions of Wal-Mart stores for five years.

I also sold the product to Bass Pro Shops, Cabela's and Academy Stores, all of which still carry the product and I landed a national promotion for the product with Kerr-McGee Oil company who began using the product to promote their outboard motor oil in 1992. In 1996 I licensed the product to TTI-Blakemore, a major fishing tackle conglomerate, from which I am still paid royalties from sales of the product.

I invented and marketed five additional outdoors products, also getting these into Wal-Mart stores and afterward sold them outright rather than licensing them. I learned a great deal about invention marketing during those years and was privileged to meet the CEOs of many well-known companies. I was also invited for television and radio appearances and met with the T.V. hosts of many fishing shows and was featured in the May 2001 issue of Inventors digest magazine.

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