Presidents & Parties in the Public Mind

How is Donald Trump's presidency likely to affect the reputation and popular standing of the Republican Party? Profoundly, according to Gary C. Jacobson. From Harry S. Truman to Barack Obama, every postwar president has powerfully shaped Americans' feelings, positive or negative, about their party. The effect is pervasive, influencing the parties' reputations for competence, their perceived principles, and their appeal as objects of personal identification. It is also enduring, as president...