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Press Play: Why Every Company Needs a Gaming Strategy
Hardcover
$32.00
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An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers.
Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.
In Press Play, Bastian Ber...
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