Press Start: Using gamification to power-up your marketing

Shortlisted for the 2020 Business Book Awards

Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task? and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app?

The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers ar...