Pricing for Profit: The Manager's Guide to Market Oriented Pricing

Pricing for Profit: The Managers Guide to Market Oriented Pricing was written to assist corporate managers in realizing the full potential available in the sell price as a companys primary revenue and profit generator. The book is a radical departure from standard texts in its practical and quantitative approach. Because of its heavy use of formulas, graphs, reference tables, and pricing rules and guidelines, it will appeal primarily to marketers with a background in the natural sciences or...