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PRICING OF PRODUCTS & SERVICES

By Tridib Mazumbar
eBook
$39.00
By Tridib Mazumbar
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The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts — current and emerging.Theoretical fou...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous