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Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
|Edition description:||Fourth Edition|
|Product dimensions:||8.46(w) x 10.24(h) x 0.53(d)|
About the Author
Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.
Table of Contents
|1||The Business of Photography||1|
|2||The Economics of Photography||7|
|4||Negotiating Assignment Photography||29|
|5||Negotiating Stock Photography||41|
|8||Introduction to the Price Charts||59|
|9||Assignment and Stock Photography Price Charts||63|
|10||The Opportunities and Perils of Electronic Media||113|
|Appendix of Forms||133|
|Bibliography and Resources||143|