Pricing Photography: The Complete Guide to Assignment and Stock Prices

Pricing Photography: The Complete Guide to Assignment and Stock Prices

by Michal Heron, David MacTavish

Paperback(Fourth Edition)

View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Thursday, May 23


Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Product Details

ISBN-13: 9781581158885
Publisher: Allworth
Publication date: 01/02/2013
Edition description: Fourth Edition
Pages: 160
Sales rank: 866,967
Product dimensions: 8.46(w) x 10.24(h) x 0.53(d)

About the Author

Michal Heron has been a freelance photographer for more than thirty years.
She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.

Table of Contents

1The Business of Photography1
2The Economics of Photography7
3Negotiating Principles21
4Negotiating Assignment Photography29
5Negotiating Stock Photography41
6Pricing Assignments49
7Pricing Stock55
8Introduction to the Price Charts59
9Assignment and Stock Photography Price Charts63
10The Opportunities and Perils of Electronic Media113
11Buyer's Guide125
Appendix of Forms133
Bibliography and Resources143

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews