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Pricing Photography: The Complete Guide to Assignment and Stock Prices

Pricing Photography: The Complete Guide to Assignment and Stock Prices

by Michal Heron, David MacTavish

Paperback(Fourth Edition)

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Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

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Product Details

ISBN-13: 9781581158885
Publisher: Allworth
Publication date: 01/02/2013
Edition description: Fourth Edition
Pages: 160
Product dimensions: 8.46(w) x 10.24(h) x 0.53(d)

About the Author

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

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