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Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
|Edition description:||Fourth Edition|
|Product dimensions:||8.46(w) x 10.24(h) x 0.53(d)|
About the Author
She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.
David MacTavish is a freelance photographer. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers. He lives in Chicago, Illinois.
Table of Contents
|1||The Business of Photography||1|
|2||The Economics of Photography||7|
|4||Negotiating Assignment Photography||29|
|5||Negotiating Stock Photography||41|
|8||Introduction to the Price Charts||59|
|9||Assignment and Stock Photography Price Charts||63|
|10||The Opportunities and Perils of Electronic Media||113|
|Appendix of Forms||133|
|Bibliography and Resources||143|