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Pricing und Revenue Management

By M. Westphal
eBook
$2.81
By M. Westphal
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Preispolitik wird zunehmend als ein Tool der Ertragsoptimierung erkannt. Effektives Pricing Management kann durch verschiedene Analysetools unterstützt werden. Dem Revenue Management stehen Instrumente der Preisdifferenzierung zur Seite. Dynamisches Preismanagement und Yield Management dienen als kapazitätsorientiertes Ertragsmanagement.

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BusinessBusiness - General & MiscellaneousBusiness - General & Miscellaneous