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Principles of Advertising: A Global Perspective, Second Edition

By Monle Lee, Carla Johnson
eBook
$79.99
By Monle Lee, Carla Johnson
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"A complete and well-organized textbook on advertising"Educational Book Review

Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’...

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BusinessMarketing & SalesAdvertistingAdvertising - General & Miscellaneous