Pub. Date:
Taylor & Francis
Principles of Strategic Management / Edition 3

Principles of Strategic Management / Edition 3

by Tony Morden


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Product Details

ISBN-13: 9780754644743
Publisher: Taylor & Francis
Publication date: 04/20/2007
Series: Innovative Business Textbooks Series
Edition description: REV
Pages: 638
Product dimensions: 6.25(w) x 9.25(h) x 51.00(d)

About the Author

Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.

Table of Contents

Contents: Introduction and book plan; The strategic management concept. Part 1 Concepts and Techniques of Strategic Analysis: Corporate appraisal; Financial appraisal; Sources of competitive or comparative advantage, resource management, capability, value generation, and critical success factors; Competitive analysis; Environmental analysis. Part 2 Business Planning, Risk Assessment, Forecasting, The Strategic Management of Time, and Crisis Management: The strategic management of time; Risk assessment; Business planning and forecasting; Crisis management. Part 3 Strategy Formulation, Leadership, Governance, Strategic Decision-Making, and Performance Evaluation: The concepts of mission, objective, and strategy; Business ethics, environmentalism, and social responsibility; Financial strategy and management; Strategy formulation, governance, and strategic decision-making; Planning style and strategy; Performance evaluation, performance management, and excellence; Leadership and strategy. Part 4 Strategy Choice and Implementation: Strategic Foundations: Structure, architecture, culture, and supply chain management; The strategic management of knowledge, technology, and innovation; Core competencies; Resource stretch and leverage; Competition strategy; Business Strategies: Volume and cost-based strategies; Differentiated, focus, and niche strategies; Brands, reputation, and corporate identity; Product-market development strategies; Business development strategies and strategic alliances; International Business Strategy: International business strategy; Glossary; Index.

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