Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen — why customers buy more, or why they immediately leave your site — so you can get more behaviors you want and less you don’t.

Drawing on extensive enterprise experience and deep knowledge of demographics and sociolo...