Product Development: Principles and Tools for Creating Desirable and Transferable Designs

This book explores the evolution of products from the beginning idea through mass-production. Rather than prescribing a one-size-fits-all process, the authors explain the theory behind product development and challenge readers to develop their own customized development process uniquely suited for their individual situation. In addition to theory, the book provides development case studies, exercises and self-evaluation criteria at the end of each chapter, and a product development referenc...