Product Differentiation in Terms of Packaging Presentation, Advertising, Trade Marks, ETC.: An Assessment of the Legal Situation Regarding Pharmaceuticals and Certain Other Consumer Goods

With consumer goods, as weil as consumer durables, the market is obscured because of product differentiation, in for example, the use, of trade marks, and the advertising and get-up of products, and this presents arealproblern in the protection of consumers. After a general demarcation of the forms, techniques and functions of product differentiation, an investigation is made into the correlation between the law and product differentiation; first, regarding pharmaceutical products and, then...