Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers and…you'll get wildly different answers at best, blank expressions at worst. Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously har...