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Product Portfolio Management for Performance

By Rajat Baisya, James Burke
Paperback
$54.99
By Rajat Baisya, James Burke
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This book offers innovative strategies for designing an Integrated Product Portfolio Management (IPPM) system that prioritizes customers, quality, growth and profits.

It explores current frameworks for building product portfolios and provides creative ways to adapt to dynamic environments. The authors present practical solutions to overcome challenges and ensure products and services remain competitive amidst shifting stakeholder expectations, customer demands, economic changes, technologica...