Professional Blogging For Dummies

Professional Blogging For Dummies

by Susan J. Getgood

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Overview

Professional Blogging For Dummies by Susan J. Getgood

Take your hobby to the next level and turn your blog into realincome

Anyone who blogs knows that it is a fun, creative way forsharing thoughts and opinions. Now imagine making money from thathobby! This practical, how-to guide shows you how you can getserious about using your blog and implement advertising,sponsorship, partnerships, and affiliate marketing options to turnyour hobby into extra income, or even a full-time career.

Helpful examples and featured articles with topic experts andbloggers who have built successful business demonstrate how topromote your business or build a blog-based business.

  • Discusses finding your niche, adhering to legal considerations,establishing your disclosure and privacy policies, and dealingresponsibly with review requests
  • Introduces ideas for advertising and other monetization optionsand recommends promotional avenues to explore
  • Suggests creative ways to keep your blog fresh, unique, andinteresting
  • Provides tips for monitoring and measuring your success

Professional Blogging For Dummies opens the door to aworld of money-making blogging possibilities!

Product Details

ISBN-13: 9780470601792
Publisher: Wiley
Publication date: 07/30/2010
Series: For Dummies Series
Pages: 384
Sales rank: 216,462
Product dimensions: 7.40(w) x 9.20(h) x 1.00(d)

About the Author

Susan J. Getgood is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at http://getgood.com/roadmaps/. Follow her on Twitter as @sgetgood.

Table of Contents

Foreword.

Introduction.

Part I: Getting Started with the Business ofBlogging.

Chapter 1: Examining Blogging at the Professional Level.

Chapter 2: Finding Your Niche in the Blogosphere.

Chapter 3: Protecting Your Blog with Appropriate BusinessPolicies and Practices.

Part II: Making Money with Your Blog.

Chapter 4: Monetizing Your Blog Strategy.

Chapter 5: Selling Products or Services on Your Blog.

Chapter 6: Making Money from Advertising.

Chapter 7: Getting Paid for Your Words.

Part III: Building Your Blog, Step by Step.

Chapter 8: Choosing Your Blog Name, Platform, and WebHosting.

Chapter 9: Designing Your Blog.

Chapter 10: Developing Your Blog Content.

Part IV: Maximizing Your Blog's Success.

Chapter 11: Getting the Word Out about Your Blog.

Chapter 12: Responding When Companies Come Calling.

Chapter 13: Monitoring and Measuring: Why They Matter.

Chapter 14: Keeping Your Blog Fresh.

Part V: The Part of Tens.

Chapter 15: Ten Common Mistakes and How to Avoid Them.

Chapter 16: Ten (Or More) Blogs You Can Learn from Simply byReading.

Chapter 17: Ten Tips for Jump-Starting Your Creativity.

Index.

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Professional Blogging For Dummies 4 out of 5 based on 0 ratings. 1 reviews.
RoanokeVaGuy More than 1 year ago
This book covers every detail you could ever want to know about blogging. It's honest about what you need to do before getting into it and about all the hard work it'll require to keep up with it. Brutally honest, but needed. If anyone is considering blogging as a way to earn a living or as just a passive hobby then this book is for them! Simple, easy to understand and informative. I highly recommend it!