Professionally BRANDICAPPED? Reader/Workbook
Professionally BRANDICAPPED? Reader/Workbook

Professionally BRANDICAPPED? Reader/Workbook

by MEL! Epstein

NOOK Book(eBook)

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Product Details

BN ID: 2940013158108
Publisher: Still Learning After All These Years Publications
Publication date: 07/30/2011
Sold by: Barnes & Noble
Format: NOOK Book
File size: 2 MB

About the Author

MEL! Epstein’s expertise is in the areas of creative branding, marketing, advertising, writing, teaching and public speaking. He owns MarketingVISION Brand Communications in the Greater Los Angeles area, where he’s successfully brand-marketed companies from across the country. He’s also a partner in Italy’s I&G Management, a business consulting, training and development company. MEL!’s’ been a visiting professor at San Diego State University, Michigan State and The Philadelphia College of the Arts. He’s also been a mentor at the University of Texas-Tyler, the University of California-San Diego and The Art Institutes of California. Upon invitation, he has toured Europe, introducing “Epstein’s Theory of Branding Relativity™” [Commercial Branding + Professional Branding = Commercial Branding2] to the CEOs of Nestle, British Petroleum, Yves St. Laurent, Bayer, Mattel and Glaxo SmithKline.

MEL! is the author of BRANDICAPPED? ™, a book that urges CEO’s to know and understand that they are in charge of their company’s brand. In addition, he and co-author Gail Johnson have written Professionally BRANDICAPPED?™. a how-to Professional Branding Guide. His “Ten Seconds of Branding Fame” came when he created the nationally recognized: "It's Ten O'Clock, Do You Know Where Your Children Are?”

MEL!’s goal is to make certain professionals and students know exactly who they are, what they do/should do and why anyone should care to remember them.

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