Profit-Driven Customer Service: Tuning and Exploiting a Necessary Function So It Multiplies Profit

Customer service is not only an important function for every company, it can be a powerful tool to drive cash-flow, profits and growth.And not just for the obvious reasons.In this book, Randy MacLean shows how a sophisticated approach to the structure and deployment of a two-tier customer service capability can significantly accelerate a company's growth and market share, and multiply profit rates.The new approach supports and magnifies the unseen profit dynamics that drive the economics of...