Profitable Sales: A Contractor's Guide

Michael Stone's 30+ years of experience in residential remodeling sales and specialty sales is shared in his book, Profitable Sales, A Contractor's Guide. Focused on the construction industry, the information provided is valuable for both the business owner and their sales staff.

His experience working with home and building owners has provided him with valuable insights. He spells out how to:

• determine if a lead is worth your time before you set the appointment
• establish ground rules durin...