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Promoting Property: Insight, Experience and Best Practice

By Penny Norton (Editor), Liz Male (Editor)
eBook
$59.99
By Penny Norton (Editor), Liz Male (Editor)
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This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach.

Subsequent chapters provide perspectives and lessons from contributors in a variety of property sect...

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BusinessReal EstateReal Estate - General & Miscellaneous