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Promotional Marketing

By Roddy Mullin
eBook
$48.99
By Roddy Mullin
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In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchas...

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BusinessAccountingMarketing & SalesMarketingAuditingMarketing - General & Miscellaneous