Propaganda

by Edward Bernays

Overview

A fascinating and controversial look at how government and corporations control how we think and act, Propaganda outlines Edward Bernays's eerily prescient vision for regimenting the collective mind. Originally published in 1928, this manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society.

Product Details

ISBN-13:	9788415373889
Publisher:	Melusina
Publication date:	06/21/2020
Series:	[sic]
Sold by:	Bookwire
Format:	eBook
Pages:	200
File size:	411 KB
Language:	Spanish

About the Author

Publicista, periodista e inventor de la teoría de relaciones públicas, Edward Bernays (1892-1995), nació en Austria y era sobrino de Sigmund Freud. Siendo aún niño, sus padres se establecen en Estados Unidos. Se licenció en Agricultura en la universidad de Cornell, pero su verdadera pasión era la comunicación, donde desarrolló su carrera en publicidad, periodismo y, finalmente, en las relaciones públicas.

Bernays está considerado el "padre" de la profesión, ya que dio el primer gran paso definiéndola, resaltando la necesidad imperiosa de ejercerla e indicar sus funciones y su campo de acción, en atención a la alta demanda existente en el área comunicacional de las organizaciones y la creciente necesidad social de éstas por ser escuchadas. En definitiva, las sociedades democráticas requerían ser guiadas.

 

Table of Contents

	Introduction	9
I	Organizing Chaos	37
II	The New Propaganda	47
III	The New Propagandists	59
IV	The Psychology of Public Relations	71
V	Business and the Public	83
VI	Propaganda and Political Leadership	109
VII	Women's Activities and Propaganda	129
VIII	Propaganda for Education	135
IX	Propaganda in Social Service	147
X	Art and Science	153
XI	The Mechanics of Propaganda	161

Editorial Reviews

Released in 1928, this was the first book that explored the use of propaganda as a government and business means of manipulating the masses. Bernays, the first public relations guru, was in charge of the U.S. Committee on Public Information, which had the task of designing an ad campaign to make World War I look like a good idea. Somehow it worked. He discusses that and much more here. Copyright 2004 Reed Business Information.

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