Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws

Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws


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Explore a new and effective method for seizing opportunity in the face of uncertainty

In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently.

Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance.

In this book you’ll discover:

  • An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty
  • How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of "if" to being a matter of "when"
  • Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire
  • How true "provocateurs" shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action

Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere —Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.

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Product Details

ISBN-13: 9781119764472
Publisher: Wiley
Publication date: 09/15/2021
Pages: 256
Sales rank: 195,575
Product dimensions: 5.70(w) x 8.60(h) x 0.80(d)

About the Author

GEOFF TUFF is a Principal with Deloitte. He holds various leadership roles across the firm’s sustainability, innovation and strategy practices.

STEVEN GOLDBACH is a Principal with Deloitte. He is the Chief Strategy Officer of Deloitte U.S.A.

Together they co-authored the bestseller, Detonate: Why and How Corporations Must Blow Up Best Practices (and bring a beginners mind) to Survive.

TOM FISHBURNE is a marketing strategist and the creator of Marketoonist, a weekly cartoon series exploring the foibles of business since 2002.

Table of Contents


Part I Predictable Patterns

Chapter 1 Patterns from the Past

Chapter 2 On the Importance of “If” versus “When”

Chapter 3 Personal Patterns

Chapter 4 Expanding Peripheral Vision

Part II Principles of Provocation

Chapter 5 Birth of a Provocation

Chapter 6 Envision: Seeing the Future

Chapter 7 Position: Preparing for the Change

Chapter 8 Drive and Adapt: Taking Control

Chapter 9 Activate: Harnessing Your Ecosystem

Part III Profiles of Provocateurs

Chapter 10 Deborah Bial

Chapter 11 Ryan Gravel

Chapter 12 Valerie Irick Rainford

Conclusion: Minimally Viable Thoughts



About the Authors


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