Provoking Online Drama: How Attention Economies are Changing

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of 'drama' online for internet fame/infamy and financial gain.
On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, a...