Public Diplomacy: Foundations for Global Engagement in the Digital Age

Public Diplomacy: Foundations for Global Engagement in the Digital Age

by Nicholas J. Cull


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New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. Blending history with insights from international relations, communication studies, psychology and contemporary practice, Cull explores the core areas of public diplomacy, in this comprehensive and accessible introduction.

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Product Details

ISBN-13: 9780745691190
Publisher: Wiley
Publication date: 04/30/2019
Series: Contemporary Political Communication Series
Pages: 272
Product dimensions: 6.20(w) x 9.10(h) x 0.90(d)

About the Author

Nicholas J. Cull is Professor of Public Diplomacy in the Annenberg School for Communication and Journalism at the University of Southern California.

Table of Contents

  • Preface and Acknowledgments
  • List of Figures
  • List of Abbreviations
  • 1 Diplomacy through Foreign Public Engagement: Core Terminology and History
  • 2 Listening: The Foundational Skill
  • 3 Advocacy: The Cutting Edge
  • 4 Culture: The Friendly Persuader
  • 5 Exchange and Education: The Soul of Public Diplomacy
  • 6 International Broadcasting: The Struggle for News
  • 7 Nation Brands and Branding: The Metaphor Run Amok
  • 8 Partnership: The Emerging Paradigm
  • Conclusion: Public Diplomacy and the Crisis of Our Time
  • Notes
  • Select Bibliography
  • Index

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