Public Opinion In America: Moods, Cycles, And Swings, Second Edition

Public opinion matters. It registers itself on the public consciousness, translates into politics and policy, and impels politicians to run for office and, once elected, to serve in particular ways.This is a book about opinion?not opinions. James Stimson takes the incremental, vacillating, time-trapped data points of public opinion surveys and transforms them into a conceptualization of public mood swings that can be measured and used to predict change, not just to describe it. To do so, he...