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Public Relations And Marketing Communications [New, Revised, Expanded, Special Edition]
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DESCRIPTION OF BOOK
Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era.
PUBLIC RELATIONS AND MARKETING COMMUNICATIONS is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the techniques and ideas pertaining to the tackling of communications problems...
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