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Public Relations Ethics: How To Practice PR Without Losing Your Soul

By Dick Martin, Donald K. Wright
eBook
$9.99
By Dick Martin, Donald K. Wright
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This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman.

This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize th...

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BusinessMarketing & SalesPublic Relations