Public Relations History: From the 17th to the 20th Century: The Antecedents

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies.

This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, ser...