Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:

• Effective networking
• Defining a target readership
• Creating pitches for talk shows
• Getting media coverage
• Utilizing the Internet and other outlets
• Preparing for interviews and t...