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Publishing Independently: Are Typos and Getting Reviews a Big Deal?

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We are urged to create content that is flawless in outward appearance.


"No typos!" "No grammar errors!" "No meandering". "Great cover design". "One billion pixels".


Technical perfection, in other words.


But when is 80% = done?


When is a Bird in the Hand worth ten or more in the Bush, too?


What about the content? And what if one doesn't have the money to or time to polish, polish, polish?


And when is the seeking of lots of book reviews akin to putting perfume on something that needs no camo? Are ...