Purchasing Power: Women and the Rise of Canadian Consumer Culture

Exploring the roots of Canadian consumer culture between the 1890s and the Second World War, Purchasing Power uncovers the meanings that Canadians have attached to consumer goods. Offering a new perspective on the temperance, conservation, home economics, feminist, and co-operative movements of this period, this book brings women’s consumer interests to the fore. Due to their exclusion from formal politics and most paid employment, many Canadian women leveraged their consumer roles into per...