Purple on the Inside: How J.B. Hunt Transport Set Itself Apart in a Field Full of Brown Cows

J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesmanship. The company has since transformed into a multi-billion-dollar business by balancing business savvy and execution with an enduring entrepreneurial spirit—a rare feat in any industry.

J.B. Hunt’s triumphs and struggles provide a fascinating case study of how business theory, leadership, culture, and organizational best-practice...