Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and quality of life.

This book, written by two leading thinkers on pricing strategy and practice, makes the important l...