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Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
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Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and quality of life.
This book, written by two leading thinkers on pricing strategy and practice, makes the important l...