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Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change
By Sandy Skees
Hardcover
$89.00
By Sandy Skees
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FINALIST: 2024 International Book Awards Business: Marketing & Advertising
Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.
Research demonstrates that brands who embrace purpose in a meaningful and joinedup way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for de...
Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world.
Research demonstrates that brands who embrace purpose in a meaningful and joinedup way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for de...
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