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Quantitative Research Methods in Communication: The Power of Numbers for Social Justice

By Erica Scharrer, Srividya Ramasubramanian
eBook
$91.99
By Erica Scharrer, Srividya Ramasubramanian
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This fully updated second edition offers an advanced introduction to quantitative methods that focuses on why and how to conduct research that contributes to social justice.

Providing both inspiration and step-by-step guidance on how to conceive, design, and carry out a quantitative study, the book shows how research can be used to work toward a more just and equitable world. The authors provide a detailed guide to quantitative methods and statistical analysis, showing how researchers can en...

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Social SciencesMedia & CommunicationsCommunications - General & Miscellaneous