Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does.

Good data is central to information—based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is makin...