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Quick Guide: How Top Salespeople Sell (Quick Guides to Business, #1)

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Within you will discover how:
• Customers fundamentally only ask four questions:
1. Do I trust you?
2. What value do you bring to the table?
3. Are you the right person/organisation to do business with?
4. How does it work (i.e. feature/benefits) or how will we work together?
• Moderate performing salespeople often answer these four questions in reverse order.
• Top performers do things better and differently; they...
- Focus firstly on Questions 1 and 2
- Ask better questions that nurture insight a...