Quick Guide VI - How to Sell Coaching

First and foremost, selling or coaching is about you being the real you, the authentic you, the congruent you - in a space, your client's personal space. The client shares that space with you because they trust your integrity. They let you to lead them beyond the boundaries of that space. They trust your capability to help them in another space that is both uncomfortable and unknown - unknown to them and unknown to you. The most important thing you bring to a meeting is (1) your intention a...